• ISBN 13:


  • ISBN 10:


  • Edition: 4th
  • Format: Paperback
  • Copyright: 04/10/2006
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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This practical text first builds a solid conceptual foundation in the principles of entrepreneurship and then guides you through the creation of a business plan step-by-step. Detailed checklists walk you through the process of starting or buying a small business or franchise. You will be introduced to all types of start-ups including home-based, family, incorporated, and global businesses. You will also learn about the ups and downs of self-employment and how the entrepreneurial lifestyle can affect you and your family. Book jacket.

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