9780130971166

Entrepreneurship

  • ISBN 13:

    9780130971166

  • ISBN 10:

    0130971162

  • Edition: 4th
  • Format: Paperback w/Disk
  • Copyright: 01/01/2007
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeepingand provides practical checklists to help students complete a business plan.

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