9780132620550

Business and Its Environment

  • ISBN 13:

    9780132620550

  • ISBN 10:

    0132620553

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 07/18/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; Global Non-Market Strategy; Ethics and Corporate Social Responsibility Today's businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

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