9780205843947

Public Relations Writing and Media Techniques Plus MySearchLab with eText -- Access Card Package

  • ISBN 13:

    9780205843947

  • ISBN 10:

    0205843948

  • Edition: 7th
  • Format: Package
  • Copyright: 06/11/2012
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7thedition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniquescontinues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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