9780205648283

Public Relations Writing and Media Techniques

  • ISBN 13:

    9780205648283

  • ISBN 10:

    0205648282

  • Edition: 6th
  • Format: Paperback
  • Copyright: 01/01/2009
  • Publisher: Allyn & Bacon
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals.The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events.Public relations writing.

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