9780205418497

Public Relations Writing and Media Techniques

  • ISBN 13:

    9780205418497

  • ISBN 10:

    020541849X

  • Edition: 5th
  • Format: Paperback
  • Copyright: 01/01/2009
  • Publisher: Allyn & Bacon
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies┬┐the Internet, Webcasting, etc.┬┐and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.

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