9780132539302

Framework for Marketing Management

  • ISBN 13:

    9780132539302

  • ISBN 10:

    0132539306

  • Edition: 5th
  • Format: Paperback
  • Copyright: 02/21/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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