9780132224154

Advertising

  • ISBN 13:

    9780132224154

  • ISBN 10:

    0132224151

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/01/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

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