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Advertising & IMC Principles and Practice
Advertising & IMC Principles and Practice
- ISBN 13:
9780132163644
- ISBN 10:
0132163640
- Edition: 9th
- Format: Hardcover
- Copyright: 02/07/2011
- Publisher: Pearson
- Newer Edition
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Summary
APPROACH:An accessible and well-written approach to advertising. #xA0; Advertisingtracks the changes in today#x19;s dynamic world of media and marketing communication#x13;as well as the implications of these changes to traditional practice#x13;and presents them to readers through an accessible, well-written approach. #xA0; The ninth edition highlights the increasing importance of consumers as the driving force in today#x19;s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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