9780131548657

Basic Marketing Research : A Decision-Making Approach

  • ISBN 13:

    9780131548657

  • ISBN 10:

    0131548654

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 01/01/2009
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS? Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

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