9780137155934

Basic Marketing Research and Qualtrics Pkg

  • ISBN 13:

    9780137155934

  • ISBN 10:

    013715593X

  • Edition: 3rd
  • Format: Package
  • Copyright: 01/01/2009
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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