Basic Marketing Research and Qualtrics Pkg
Basic Marketing Research and Qualtrics Pkg
- ISBN 13:
9780137155934
- ISBN 10:
013715593X
- Edition: 3rd
- Format: Package
- Copyright: 01/01/2009
- Publisher: Prentice Hall
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Summary
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.