9780130332103

Marketing Research and SPSS 10.0 SE

  • ISBN 13:

    9780130332103

  • ISBN 10:

    0130332100

  • Format: Hardcover
  • Copyright: 01/01/1999
  • Publisher: Pearson (Manual)
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For graduate level marketing research. This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. Includes 10.0 SPSS in back of every student copy.

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