9780130830449

Applied Marketing Resrch : An Applied Orientation

  • ISBN 13:

    9780130830449

  • ISBN 10:

    0130830445

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 04/01/1999
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.

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