Preface to Marketing Management
- ISBN 13:
- ISBN 10:
- Edition: 12th
- Format: Paperback
- Copyright: 01/25/2010
- Publisher: McGraw-Hill/Irwin
- Newer Edition
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students.
The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.