A Preface to Marketing Management
- ISBN 13:
- ISBN 10:
- Edition: 14th
- Format: Paperback
- Copyright: 02/04/2014
- Publisher: McGraw-Hill Education
Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
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The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.