9780073221588

Telecommunications : An Introduction to Electronic Media with PowerWeb

  • ISBN 13:

    9780073221588

  • ISBN 10:

    0073221589

  • Edition: 9th
  • Format: Paperback
  • Copyright: 06/29/2005
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

Table of Contents

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