9780073526164

Electronic Media: An Introduction

  • ISBN 13:

    9780073526164

  • ISBN 10:

    0073526169

  • Edition: 11th
  • Format: Paperback
  • Copyright: 09/13/2012
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Electronic Media: An Introductionprovides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

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