9780324190977

Basic Marketing Research With Infotrac

  • ISBN 13:

    9780324190977

  • ISBN 10:

    0324190972

  • Edition: 5th
  • Format: Paperback
  • Copyright: 06/02/2003
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

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