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Basic Marketing Research
Basic Marketing Research
- ISBN 13:
9780030211041
- ISBN 10:
0030211042
- Edition: 4th
- Format: Hardcover
- Copyright: 06/19/2000
- Publisher: South-Western College Pub
- Newer Edition
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Summary
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
