9780132544481

Basic Marketing Research

  • ISBN 13:

    9780132544481

  • ISBN 10:

    0132544482

  • Edition: 4th
  • Format: Paperback
  • Copyright: 07/13/2011
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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