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International Business Environments & Operations

ISBN: 9780132668668 | 0132668661
Edition: 14th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 12/27/2011

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An effective balance between authoritative theory and meaningful practice. International Businessis an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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