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International Business : Environments and Operations

ISBN: 9780130308016 | 0130308013
Edition: 9th
Format: Hardcover
Publisher: PRENTICE HALL
Pub. Date: 1/1/2001

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For undergraduate courses in International Business. This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.

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