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International Business

ISBN: 9780132128421 | 013212842X
Edition: 13th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 2/15/2010

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For undergraduate and graduate International Business courses.

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

For this edition, the authors have continued their unconditional effort to improve and update the text to reflect the latest knowledge and practices in international business management.

International Business is an authoritative and engaging voice on conducting business in international markets. Globalization and International Business; The Cultural Environments Facing Business; The Political and Legal Environments Facing Business; The Economic Environments Facing Businesses; Globalization and Society; International Trade and Factor-Mobility Theory; Governmental Influence on Trade; Cross-National Cooperation and Agreements; Global Foreign-Exchange Markets; The Determination of Exchange Rates; The Strategy of International Business; Country Evaluation and Selection; Export and Import Strategies; Direct Investment and Collaborative Strategies; The Organization of International Business; Marketing Globally; Global Manufacturing and Supply Chain Management; International Accounting Issues; The Multinational Finance Function; Human Resource Management For business professionals who would like a fresh perspective on the study of global environments, and the operations of international business.

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