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International Business : Environments and Operations

ISBN: 9780131461062 | 0131461060
Edition: 10th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2004

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For undergraduate and graduate courses in International Business. This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

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