International Business : Environments and Operations
International Business : Environments and Operations
- ISBN 13:
9780131461062
- ISBN 10:
0131461060
- Edition: 10th
- Format: Hardcover
- Copyright: 01/01/2004
- Publisher: Prentice Hall
- Newer Edition
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Summary
For undergraduate and graduate courses in International Business. This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.