Business Research Methods with Student CD-ROM
ISBN: 9780072819793 | 0072819790
Edition: 8thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 7/23/2002
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Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and sup... MORE
Part I: Introduction to Business Research 1. Research in Business 2. Addressing Management Problems with Scientific Thinking 3. The Research Process 4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
2. Addressing Management Problems with Scientific Thinking 3. The Research Process 4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. O... MORE
12. Instruments for Respondent Communication 13. O... MORE
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