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Business Research Methods with CD-Rom (Mandatory Package)
ISBN: 9780072407419 | 0072407417
Format: HardcoverPublisher: MCG (Manual)
Pub. Date: 8/8/2000
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Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
| PART I Introduction to Business Research | |||||
| 2 | (26) | |||
| 28 | (40) | |||
| 68 | (20) | ||||
| 88 | (22) | |||
| 110 | (22) | |||
| PART II The Design of Research | |||||
| 132 | (28) | |||
| 160 | (40) | |||
| 200 | (26) | |||
| 226 | (30) | |||
| PART III Sources and Collection of Data | |||||
| 256 | (36) | |||
| 292 | (34) | |||
| 326 | (42) | |||
| 368 | (22) | |||
| 390 | (30) | |||
| PART IV Analysis and Presentation of Data | |||||
| 420 | (30) | |||
| 450 | (32) | |||
| 482 | (46) | |||
| 528 | (42) | |||
| 570 | (38) | |||
| 608 | (169) | |||
| CASES | |||||
| APPENDIXES | |||||
| 714 | (6) | |||
| 720 | (7) | |||
| 727 | (4) | |||
| 731 | (8) | |||
| 739 | (7) | |||
| 746 | (31) | |||
| Glossary | 777 | ||||
| Examples Index | 757 | (26) | |||
| Photo Credits | 783 | (2) | |||
| Index | 785 |
