Business Research Methods
ISBN: 9780073373706 | 0073373702
Edition: 11thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 8/26/2010
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Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and... MORE
Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
| Introduction to Business Research | |
| Research in Business | |
| How the Research Industry Works | |
| Ethics in Business Research | |
| Thinking Like a Researcher | |
| The Research Process: An Overview | |
| Clarifying the Research Question through Secondary Data and Exploration | |
| Bibliographic Database Searches | |
| Advanced Searches | |
| The... MORE | |
| Research Design: An Overview | |
| Qualitative Research | |
| Observation Studies | |
| Experiments | |
| Surveys | |
| Complex Experimental Designs | |
| Test Markets | |
| The Sources and Collection of Data | |
| Measurement | |
| Measurement Scales | |
| Questionnaires and Instruments | |
| Crafting Effective Measurement Questions | |
| Pretesting Options and Discoveries | |
| Sampling | |
| Determining Sample Size | |
| Analysis and Presentation of Data | |
| Data Preparation and Description | |
| Describing Data Statistically | |
| Exploring, Displaying, and Examining Data | |
| Hypothesis Testing | |
| Measures of Association | |
| Multivariate Analysis: An Overview | |
| Presenting Insights and Findings: Written Reports | |
| Presenting Insights and Findings: Oral Presentations | |
| Case Index | |
| Appendices: | |
| Business Research Requests and Proposals (with Sample RFP) | |
| Focus Group Discussion Guide | |
| Nonparametric Significance Tests | |
| Selected Statistical Tables | |
| References and Readings | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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