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Business Research Methods
ISBN: 9780072498707 | 0072498706
Edition: 8thFormat: Hardcover
Publisher: MCG
Pub. Date: 1/1/2003
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Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
| Introduction to Business Research | |
| Research in Business | |
| Addressing Management Problems with Scientific Thinking | |
| The Research Process | |
| The Research Proposal | |
| Ethics in Business Research | |
| The Design of Research | |
| Design Strategies | |
| Sampling Design | |
| Measurement | |
| Measurement Scales | ... MORE |
| Sources and Collection of Data | |
| Exploring Secondary Data | |
| Survey Methods: Communicating with Respondents | |
| Instruments for Respondent Communication | |
| Observational Studies | |
| Experimentation | |
| Analysis and Presentation of Data | |
| Data Preparation and Description | |
| Exploring, Displaying, and Examining Data | |
| Hypothesis Testing | |
| Measures of Association | |
| Multivariate Analysis: An Overview | |
| Presenting Results: Written and Oral Reports Cases | |
| Core Business Reference Sources: Printed and Electronic Resource Title List | |
| Decision Theory Problem | |
| Request for Proposal (RFP): Assessment and Contents | |
| Sample Student Term Project | |
| Nonparametric Significance Tests | |
| Selected Statistical Tables | |
| Table of Contents provided by Publisher. All Rights Reserved. |
