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Business Research Methods with Student DVD
ISBN: 9780077224875 | 0077224876
Edition: 10thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 11/5/2007
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In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods," Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decis... MORE
| Introduction to Business Research | |
| Research in Business | |
| Ethics in Business Research | |
| Thinking Like a Researcher | |
| The Research Process: An Overview | |
| Clarifying the Research Question through Secondary Data and Exploration | |
| Bibliographic Database Searches | |
| Advanced Searches | |
| The Design of Business Research | |
| Res... MORE | |
| Qualitative Research | |
| Observation Studies | |
| Surveys | |
| Experiments | |
| Complex Experimental Designs | |
| Test Markets | |
| The Sources and Collection of Data | |
| Measurement | |
| Measurement Scales | |
| Questionnaires and Instruments | |
| Crafting Effective Measurement Questions | |
| Pretesting Options and Discoveries | |
| Sampling | |
| Determining Sample Size | |
| Insights from Findings: Analysis and Presentation of Data | |
| Data Preparation and Description | |
| Describing Data Statistically | |
| Exploring, Displaying, and Examining Data | |
| Hypothesis Testing | |
| Measures of Association | |
| Multivariate Analysis: An Overview | |
| Presenting Results: Oral and Written Reports Case Abstracts | |
| Appendices | |
| Business Research Requests and Proposals (with Sample RFP) | |
| Focus Group Discussion Guide | |
| Nonparametric Significance Tests | |
| Selected Statistical Tables | |
| References and Readings | |
| Glossary of Key Terms | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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