PART THREE Messages and Models
Chapter 7 Writing E-mails, Memos, and Letters
Using Professional Style and Tone
Audience and Writing Style
Goodwill and the “You” Viewpoint
Structuring Effective Messages
Direct and Indirect Patterns
Openings
Closings
Developing Clarity and Emphasis
Lists
Headings
Subject Lines
Managing Your Email and Protocol
Review and Confidentiality
Writing and Design
Observing Protocol
Sending Text and Instant Messages
Designing Memos
Memo Format
Designing Letters
Letter Format
Heading
Inside Address
Salutation
Subject Line
Body
Complimentary Closing
Writer’s Signature Block
End Notations
Continuing Pages
Meeting the Deadline: The Time-Sensitive Message
Understand the Assignment
Gather Information
Organize Your Thoughts
Write the Draft
Polish the Draft
Take a Well-Deserved Break
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 8 Writing Routine and Sensitive Messages
Routine and Positive Messages
Cover Messages (or Transmittals)
Acknowledgments
Inquiries
Responses to Inquiries
Sales and Promotions
Sensitive and Negative Messages
Routine and High-Stakes Refusals
Complaints
Adjustments
Collections
Writing International Correspondence
Culture and Business-Writing Style
Cross-Cultural Examples
Meeting the Deadline: Writing a Sensitive Message
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 9 Writing Informal Reports
Planning and Writing Informal Reports
Considering Your Audience
Collecting Information
Parts of the Informal Report
Reaching Plausible Conclusions: Evaluating Cause and Effect
Types of Informal Reports
Progress and Periodic Reports
Investigative Reports
Incident Reports
Trip Reports
Test Reports
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 10 Writing Formal Reports
Transmittal Messages
Front Matter
Title Page
Abstract
Table of Contents
List of Figures
List of Tables
Foreword
Preface
List of Abbreviations and Symbols
Body
Executive Summary
Introduction
Text (Body)
Conclusions
Recommendations
Works Cited (or References)
Back Matter
Bibliography
Appendixes
Glossary
Index
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 11 Writing Instructions
Planning Instructions
Learn to Perform the Operation Yourself
Assess Your Audience and Purpose
Organize the Instructions
Writing Instructions
Write Directly to Your Reader
Include Warnings and Cautions
Using Illustrations and Design Principles
Illustrate for Clarity
Design for Ease of Use
Testing for Usability
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 12 Writing Proposals
Planning and Writing Proposals
Audience and Purpose
Project Management
Repurposing Content
Organization
Persuasive Writing
Internal Proposals
Routine Internal Proposals
Formal Internal Proposals
External Proposals
Solicited Proposals
Unsolicited Proposals
Grant and Research Proposals
Sales Proposals
Meeting the Deadline: The Time-Sensitive Proposal
Requests for Proposals
RFP Structure
Information about Your Company
Project Description
Delivery Schedule
Proposal Description
Vendor Qualifications
Proposal-Evaluation Criteria
Appendixes
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 13 Giving Presentations and Conducting Meetings
Preparing and Delivering Presentations
Determining Your Purpose
Analyzing Your Audience
Gathering Information
Structuring Your Presentation
Using Visual Aids
Practicing Your Presentation
Delivery Techniques that Work
Reaching Global Audiences
Meeting the Deadline: The Time-Sensitive Presentation
Part I: Planning Your Presentation
Part II: Creating Your Presentation
Part III: Practicing Your Presentation
Part IV: Delivering Your Presentation
Listening
Fallacies About Listening
Steps to More Effective Listening
Conducting Productive Meetings
Planning a Meeting
Chairing a Meeting
Chapter Summary
Exercises Collaborative Classroom Projects
Research Projects

Chapter 14 Finding the Right Job
Promoting Your Skills for a Successful Job Search
Establish Your Personal Brand
Post an Online Personal Profile
Create a Personal Website
Conducting the Job Search
Networking
Campus Career Services
Strategic Web Searches
Job Advertisements
Trade and Professional Journal Listings
Private, Temporary, and Government Employment Agencies
Internships and Co-ops
Direct Queries and Informational Interviews
Job-Search Record Keeping
Preparing an Effective Résumé
Analyzing Your Background
Organizing Your Résumé
Digital Formats and Media Résumés
Sample Résumés
Writing an Effective Letter of Application
Opening Paragraph
Body Paragraphs
Closing Paragraph
Sample Letters
Completing a Job or an Internship Application
Doing Well in the Interview
Before the Interview
During the Interview
Sending Follow-up Correspondence
Sending a Resignation Letter or Memo
Chapter Summary
Exercises
Collaborative Classroom Projects Research Projects

Appendix A Revision Guide: Sentences, Punctuation, and Mechanics
Proofreaders’ Marks
Sentences
Sentence Faults
Run-on Sentences and Comma Splices
Sentence Fragments
Dangling and Misplaced Modifiers
Nouns
Count and Mass Nouns
Articles
Prepositions
Pronouns
Pronoun Case
Pronoun Reference
Pronoun-Antecedent Agreement
Adjectives and Adverbs
Comparatives and Superlatives
Placement
Usage
Verbs
Subject-Verb Agreement
Voice
Mood
Tense
Helping Verbs
Conditional Sentences
Gerunds and Infinitives
Punctuation
Commas
Linking Independent Clauses
Introducing Elements
Enclosing Elements
Separating Elements
Using Commas with Other Punctuation
Avoiding Unnecessary Commas
Semicolons
Colons
Apostrophes
Showing Possession
Indicating Omission
Forming Plurals
Quotation Marks
Identifying Quotations
Setting Off Words, Phrases, and Titles
Using Quotation Marks with Other Punctuation
Periods
Question Marks
Exclamation Marks
Parentheses and Brackets
Hyphens
Linking Modifiers
Separating Prefixes and Suffixes
Other Uses
Dashes
Ellipses
Slashes
Mechanics
Capitalization
Proper Nouns
Common Nouns
First Words
Specific Groups
Specific Places
Specific Institutions, Events, and Concepts
Titles of Works
Professional and Personal Titles
Abbreviations, Letters, and Units
Numbers
Words or Numerals
Plurals
Money
Measurements
Time and Dates
Addresses
Punctuation
Documents
Abbreviations
Names of Organizations
Measurements
Personal Names and Titles
Italics
Foreign Words and Phrases
Titles
Proper Names
Words, Letters, and Numerals
Subheads
Index

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