9781438004808

Writing a Convincing Business Plan

  • ISBN 13:

    9781438004808

  • ISBN 10:

    143800480X

  • Edition: 4th
  • Format: Paperback
  • Copyright: 05/01/2015
  • Publisher: Barrons Educational Services

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A sound and convincing business plan is an entrepreneur’s important first step in starting up a profitable business. It’s also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses.

This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

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