Part 1. Writing in the Media Age

Chapter 1. Understanding Rhetorical Situations, Genres, and Mediums

                Understanding rhetorical situations

                                READING: “Don’t Believe the Hypermarket,” Sarah Irving

                Understanding rhetorical purposes and strategies

                Understanding genres

                                READING: “Genre Jumping Pays Off,” Jon Weisman

                Understanding mediums

                                READING: “The Whole Damn Bus is Cheering,” Michael Bierut

                Learning from other mediums: Composing with words and images

                                READING: “Writing with Pictures,” Scott McCloud

Chapter 2. Understanding Composing Processes

                Identifiying composing processes

                                STUDENT SAMPLE: “Where Are My Beats,” Marcus Bynum

                Learning from other mediums: Composing visually

                                READING: from “Pollock Paints a Picture,” Robert Goodnough

Chapter 3. Understanding Critical Reading and Thinking

                Exploring sources and focusing ideas

                                READING: “What Boy Crisis?” Judith Warner

                Connecting and composing

                                READING: “Re-examining the ‘Boy Crisis,’” Kathleen Parker

                                STUDENT SAMPLE: Summary of “Re-Examining the ‘Boy Crisis,’” Tara Joss

                Exploring multiple sources and ideas

                                READING: “Students Set the Rules at New York City School,” Nahal Toosi

                                READING: Closing the Achievement Gap by the US Department of Education

                Incorporating scholarly sources

                                READING: “Closing the Achievement Gap,” US Dept of Education

                Learning from other mediums: Thinking critically about music videos

                                READING: “Take the Debate over Degrading Rap Videos Off Mute,” Michele Goodwin

Chapter 4. Reading and Understanding Arguments

                Finding complexity in arguments

                                READING: “Meltdown: Running Out of Time on Global Warming,” Bill McKibben

                Responding to alternative points of view

                                READING: “Yes, People Still Read, but Now It's Social," Steve Johnson

                Understanding key components and assumptions in arguments

                Understanding appeals, evidence, and fallacies

                Learning from other mediums: Video persuasion

                                READING: “Where Did That Video Spoofing Gore’s Film Come From?” Antonio Regalado and Dionne Searcey

Part 2. Composing Projects

Chapter 5. Memoirs

                Understanding memoirs

                                READING: An excerpt from “Terwilliger Bunts One,” Annie Dillard

                Readings and resources for exploring memoirs

                                READING: The Veil, Marjane Satrapi

                                READING: “Coming Into Language,” Jimmy Santiago Baca

                Writing assignment: A memoir

                                STUDENT ESSAY: “The Laughter of Our Children,” Ann Gillingham

Chapter 6. Profiles

                Understanding profiles

                                READING: “A Hero’s Journey,” Neil Broverman

                Readings and resources for exploring profiles

                                READING: “Raw Nerve: The Political Art of Steve Brodner,” USA Today

                                READING: “Soulful Survivor Sewing,” Tara Cady Sartorius

                Writing assignment: A profile

                Focus on student writing

                                STUDENT ESSAY: “The Challenge Question,” Susan Ramos

Chapter 7. Rhetorical Analyses

                Understanding rhetorical analyses

                                READING: “Reading the Speeches of McCain and Obama Has Made Me Ashamed of Our Political Class,”

                                    Matthew Paris

                Readings and resources for exploring rhetorical analyses

                                READING: “A Word from Our Sponsor,” Jennie Yabroff (with Susan Elgin)

                                READING:  Auto Erotic: Jacqueline Hassink’s Car Girls,” Francine Prose

                Writing assignment: A rhetorical analysis

                                  STUDENT ESSAY: “Organic Labeling and Rhetorical Situations,” Kristen Williams

Chapter 8. Position Arguments

                Understanding position arguments

                                READING: “Let’s Talk about Sex,” Anna Quindlen

                Readings and resources for exploring position arguments

                                READING: “Seeking a Drinking Age Debate: Perspectives from an Amethyst Initiative Signatory About

                                    Moving the Dialog Forward,” Elisabeth Muhlenfeld

                                READOMG: "Images Arguing Positions"

                Writing assignment: A position argument

                                STUDENT ESSAY: “Interest Only: The Problem with Student Loans,” Tara Joss

Chapter 9. Proposals

                Understanding proposals

                                READING: “Taxing Sugared Beverages Would Help Trim State Budgets, Consumers’ Bulging Waistlines, and

                                    Health Care Costs,” The Center for Science in the Public Interest

                Readings and resources for exploring proposals

                                READING: “Drinking Age Paradox,” George Will

                                READING: “Adult Accountability for Underage Drinking: The Case for Social Host Laws,” Institute for Public

                                    Strategies

                 Writing assignment: A proposal

                                STUDENT ESSAY: “Burying the Problem,” Laura Davis

Chapter 10. Explanatory Research Essays

                Understanding explanatory essays

                                READING: “Terror on YouTube: The Internet’s Most Popular Sites Are Becoming Tools for Terrorist

                                    Recruitment,” Ingrid Caldwell

                Readings and resources for exploring explanatory research essays

                                READING: “Join the Flock!," Hadley Ferguson

                Writing assignment: An explanatory research essay

                                STUDENT ESSAY: “Self-Esteem and Body Image,” Carla Farmar

Chapter 11. Book, Music, and Film Reviews

                Understanding reviews

                                READING: “Too Many Rules [review of The Dark Knight],” Ross Douthat

                Readings and resources for exploring reviews

                                READING: “A Boy’s Epic Quest, Borough by Borough,” Michiko Kakutani

                Writing assignment: A book, music, or film review

                                STUDENT ESSAY: “Reading Spots of Ink,” Marcus Bynum

Chapter 12. Literary Analyses

                Understanding literary analyses

                                READING: “The Writer,” Richard Wilbur

                                READING: “Richard Wilbur’s ‘The Writer,’” Isabella Wai

                Readings and resources for exploring literary analyses

                                READING: “Symbolic Representation of Identity in Hurston’s Their Eyes Were Watching God,” Keiko Dilbeck

                Writing assignment: A literary analysis

                                STUDENT ESSAY: “The Love Factory: ‘Womanhood,’ Sex, and Marriage,” Tara Joss

                                "Womanhood," Catherine Anderson

Chapter 13. Photo Essays

                Understanding photo essays

                                READING: “Gay Rights, From Stonewall to Prop 8,” Fred W. McDarrah, Terry Schmitt,

                                 John Storey, and Sara Krulwich

                Readings and resources for exploring photo essays

                                READING: “Country Doctor,” Eugene Smith

                Writing assignment: A photo essay

                                STUDENT ESSAY: “Nationalism and Persuasion: Group Identity, Motivation, and Images,” Trevor Jackson

Note: Chapters E1 through E9 are additional chapters included in the Pearson eText. Log in to MyCompLab and click on "View eText" on your course home page to access these chapters and accompanying media resources.

Chapter E1: Presentations

                Understanding presentations

                                READING: “The World Will Always Remember September 11^th,” George W. Bush

                                READING: “Why Squatter Cities Are a Good Thing,” Stuart Brand

                Readings and resources for exploring presentations

                                READING: “In Defense of PowerPoint,” Don Norman

                Writing assignment: Deliver a presentation

                                STUDENT ESSAY: “Weight and Wealth in America,” Bradley Bowen

Chapter E2: Portfolios

                Understanding portfolios

                                READING: “Digital Portfolios: An Alternative Approach to Assessing Progress,” Jeff Archer

                Readings and resources for exploring portfolios

                                READING: “Showing What They Know,” Scott Cech

                Writing assignment: A portfolio

                                STUDENT ESSAY: “The More I Learn, the Less I Know,” Kristen Williams

Chapter E3: Audio Essays

                Understanding audio essays

                                READING: “Students and Teachers from K-12 Hit the Podcasts,” Jeffrey Selingo

                Readings and resources for exploring audio essays

                                READING: “Podcasting in the Classroom,” Johanna Riddle

                Writing assignment: An audio essay

                                STUDENT ESSAY: “Humor verses Humanity,” Brigette Donovan

Chapter E4: Annotated Bibliographies

                Understanding annotated bibliographies

                                READING: “At Issue: Academic Integrity, an Annotated Bibliography,” Wayne F. Pricer

                Readings and resources for exploring annotated bibliographies

                                READING: “RadioHeads Take Readers Behind the Microphone,” Keddy Ann Outlaw

                Writing assignment: An annotated bibliography

                                 STUDENT ESSAY: “Googling China, an Annotated Bibliography," Kevin O'Brien

Chapter E5: Annotated Playlists

                Understanding playlists

                                READING: “Jane Eyre,” Caitlin Covington

                Readings and resources for exploring playlists

                                READING: “Living with Music: A Playlist,” Blake Wilson

                Writing assignment: An annotated playlist

                                STUDENT PROJECT: “Neil Armstrong – One Giant Leap for Mankind Playlist,” Anthony Abraham

Chapter E6: Business Letters and Resumes

                Understanding business letters and resumes

                                READING: "Resume and Cover LEtter," Wynn FUller

                Electronic business correspondence

                Readings and resources for exploring business letters and resumes

                                READING: “Keep Your Resume Honest," Deborah Ben-Canaan and Martha Fay Africa

                Writing assignment: A cover letter and resume

                                STUDENT PROJECT: Cover letter and resume, Abrahim Sandern

Chapter E7: Brochures and Flyers

                Understanding brochures

                                READING: "The Quest for Immortality: Treasures of Ancient Egypt,' The Boston Museuum of Silence

                Readings and resources for brochures and flyers

                                READING: “Think You're Too Young to Get Breast Cancer?"

                                READING: “The Art of Paul McCartney,” The Walker Gallery

                Writing assignment: A brochure or flyer

                                STUDENT ESSAY: “Snow Camp Animal Sanctuary,” Kristen Williams

Chapter E8: Digital Videos

                Understanding digital videos

                                READING: "Edward Sheriff Curtis: Chronicler of the Native American Peoples," Bridgette Donovan

                Readings and resources for exploring digital videos

                                 READING: “Rights Clash on Youtube and Videos Disappear,” Tim Arango

                Writing assignment: A digital video

                                STUDENT ESSAY: “A Glimpse of Freedom: Belfast’s Murals,” Ann Gillingham

Chapter E9: Essay Exams

                Understanding exam questions and answers

                Writing strategies for essay exams

Part 3. Research Strategies

Chapter 14. Understanding Research

                Asking questions

                Joining conversations

                Zooming in and out on a topic

                Using Information Ethically

Chapter 15. Conducting Research

                Subject headings

                Keyword searches

                Libraries and databases

                Internet sources

                Field research

                Observations

                Interviews

                Surveys

Chapter 16. Evaluating and Composing with Sources

                Evaluating sources

                Annotating, note taking, and creating bibliographies

                Writing summaries and paraphrases

                Using quotations

Chapter 17. Documenting Sources in MLA and APA Style

                MLA Style            

                Sample paper in MLA format

                                 STUDENT SAMPLE: “Both/And: Contemporary Alternative Medicine,” Allison Johns

                APA Style

                Sample paper in APA format

                                 STUDENT SAMPLE: “Wine Consumption and Health,” Francis Rothemel

Part 4. Composing Strategies

Chapter 18. Thesis Statements and Topic Sentences

                Developing a thesis statement

                Topic sentences

                Thesis statements and topic sentences in multiple mediums

Chapter 19. Organization

                Sequence and flow

                Transitions

                Introductions and conclusions

                Organizing structures in multiple media

Chapter 20. Narration

                Sequencing

                Showing through details

                Dialog and the words of others

                Narration in multiple media

Chapter 21. Description

                Describing details that appeal to the senses

                Establishing a dominant impression

                Describing a process

                Description in Multiple Mediums

Chapter 22. Defining

                Defining words and sentences

                Definitions at the paragraph level

                Definitions at the project level

                Definitions in multiple mediums

Chapter 23. Comparisons and Contrasts

                Point-by-point comparisons and contrasts

                Chunked comparisons and contrasts

                Transitions and tags for comparisons and contrasts

                Comparisons and contrasts in multiple mediums

Chapter 24. Exploring Causes and Effects

                Analyzing causes and effects

                Arguing about causes and effects

                Causes and effects in multiple mediums

Part 5. Visual and Design Strategies

Chapter 25. Visual Rhetoric Strategies

                Thinking conceptually about visual communication

                Visual strategies

                Using visuals to provide information

                Connecting visuals to other writing strategies

                Visual rhetoric strategies in multiple mediums

Chapter 26. Document Design

                Flow and space

                Fonts, Headings, and Lists

                Essay design

                Design in multiple mediums 

Part 6. Handbook

             1. Editing and Proofreading

             2. Sentences

             3. Verbs

             4. Pronouns

             5. Style

             6. Punctuation

Credits

Index

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