9780826352415

Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture

  • ISBN 13:

    9780826352415

  • ISBN 10:

    0826352413

  • Format: Hardcover
  • Copyright: 03/01/2013
  • Publisher: Univ of New Mexico Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan PerĂ³n's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.

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