Words That Work It's Not What You Say, It's What People Hear
Words That Work It's Not What You Say, It's What People Hear
- ISBN 13:
9781401309299
- ISBN 10:
1401309291
- Edition: Reprint
- Format: Paperback
- Copyright: 08/05/2008
- Publisher: Hachette Books
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Summary
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.