9781401309299

Words That Work

  • ISBN 13:

    9781401309299

  • ISBN 10:

    1401309291

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 08/05/2008
  • Publisher: Hachette Books

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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