Preface

Acknowledgements

About The Book

Intended Audience

Overview Of The Contents

Section 1: Planning: Reviewing Strategic Fundamentals

Tip #1: Results Are Not The Biggest Factor In Success

Tip #2: Data Literacy Is A Two Way Street

Tip #3 Don’t Write Your Story . . . Tell Your Story!

Tip #4: Facts And Figures Are Not A Story

Tip #5: Know Your Audience

Tip #6: Slides Must Be Short, Visual, And To The Point

Tip #7: Charts And Graphs Are Like Jokes

Tip #8: Short Presentations Are Harder To Prepare Than Long Ones

Tip #9: An Executive Presentation May Have No Slides At All

Tip #10: Budget Appropriate Time

Tip #11: Be Yourself And Be Authentic

Tip #12: What Is The Audience Buying Into? You!

Section 2: Planning: Designing The Presentation

Tip #13: Different Presentation Venues Require Different Approaches

Tip #14: Try Different Ways To Organize Your Story

Tip #15: Too Many Technical Details Will Undercut Your Impact

Tip #16: Reveal Details Only To The Extent Required

Tip #17: Focus On How To Use Your Results

Tip #18: Use Analogies To Make An Impact

Tip #19: Make Liberal Use Of Appendices

Tip #20: Create A Distinct Leave Behind Document

Tip #21: Create “Launch” Slides

Tip #22: Break Content Into Smaller Pieces

Tip #23: Animations Are Your Friend

Tip #24: Action Settings: A Hidden Gem

Tip #25: Show The Fewest Numbers Necessary

Tip #26: Distinguish Technical Significance From Business Significance

Tip #27: Give The Audience Your Headlines

Tip #28: Start With Your Recommended Actions

Tip #29: Don’t Focus On The “What”

Section 3: Developing: Wording And Text

Tip #30: Minimize The Number Of Words On Your Slides

Tip #31: Use Simple Terms And Definitions

Tip #32: Don’t Use Technical Terms

Tip #33: Clarify Your Definitions

Tip #34: Provide Both Layman’s And System Labels

Tip #35: Use Consistent Phrasing

Tip #36: If It Can’t Be Read, Don’t Display It

Tip #37: Don’t Shrink Your Font, Shorten Your Text

Tip #38: Use Appropriate Spacing

Tip #39: Use The Same Font Throughout Your Presentation

Tip #40: Beware The Missing Font

Tip #41: Address Every Agenda Item Listed

Tip #42: Identify When An Agenda Item Is Covered

Tip #43: Spellcheck Is Not Always Your Friend

Tip #44: Charts And Images Are Misspelling Factories

Tip #45: Beware The Right Word, Wrong Place

Tip #46: Keep Your Text Horizontal

Section 4: Developing: Numbers And Labels

Tip #47: Use Consistent Precision

Tip #48: Use Only The Precision Required To Make Your Point

Tip #49: Match Precision To Accuracy Level

Tip #50: Always Format Numbers

Tip #51: Always Show Percentages As A Percentage

Tip #52: Provide Both Quantities And Percentages

Tip #53: Never Use Scientific Notation

Tip #54: Use Names, Not Numbers, For Categories

Tip #55: Watch For Truncated Labels

Tip #56: Define All Acronyms And Abbreviations

Tip #57: Use Dedicated Definitions Slides

Tip #58: Clarify Aggregations Applied

Tip #59: Focus On The Outcome Of Interest

Tip #60: Validate That Your Numbers Make Sense

Tip #61: Add A Scale To Every Chart

Tip #62: Ensure Your Charts Have Consistent Scaling

Tip #63: An Axis Should Usually Start At 0

Tip #64: Number Your Slides

Section 5: Developing: Charts, Images, And Layouts

Tip #65: Use A Mix Of Chart Types

Tip #66: Use A Mix Of Slide Layouts

Tip #67: Do Not Show Raw Output

Tip #68: Keep It Simple

Tip #69: Choose Charts That Are Easy To Interpret

Tip #70: Don’t Show Incomprehensible Graphics

Tip #71: Use Complex Graphics Strategically

Tip #72: Coordinate Your Colors

Tip #73: Keep Colors In Context

Tip #74: Shun Technical And Architectural Diagrams

Tip #75: Don’t Let Accent Graphics Steal The Show

Tip #76: Format Tables Consistently

Tip #77: Use Shading To Make Tables Easily Readable

Tip #78: Don’t Put Borders Around Charts

Tip #79: Limit The Number Of Categories

Tip #80: Label Your Data

Tip #81: Avoid Stacked Bar Charts

Tip #82: Put The Cause On The X-Axis

Section 6: Delivering: Final Presentation Preparation

Tip #83: Practice Your Presentation

Tip #84: Consult Some Confidants

Tip #85: Don’t Overprepare

Tip #86: Adjust Your Story To The Audience

Tip #87: Focus On Time, Not Slide Counts

Tip #88: Always Be Prepared For A Short Presentation

Tip #89: The Audience Won’t Know What You Left Out

Tip #90: Scale Figures To Be Relatable

Tip #91: Be Clear About The Implications Of Your Results

Tip #92: Call Out Any Ethical Concerns

Tip #93: Use Simplified Illustrations

Tip #94: Don’t Include Low Value Information

Tip #95: Make Critical Numbers Stand Out

Tip #96: Make Important Text Stand Out Too

Tip #97: Have Support In The Room

Tip #98: Always Have Several Backup Plans

Tip #99: Use A Slide Clicker

Tip #100: Do Not Send Your Presentation In Advance

Section 7: Delivering: Giving The Presentation

Tip #101: Do Not Read Your Slides … Ever!

Tip #102: Read The Room And Adapt

Tip #103: Do Not Look At The Screen!

Tip #104: Physically Point To Important Information

Tip #105: Don’t Let Bright Lights Throw You Off

Tip #106: Don’t Stand Still

Tip #107: When Presenting Online, Look Right At The Camera

Tip #108: Anticipate Random And Irrelevant Questions

Tip #109: Handle Difficult People With Grace

Tip #110: Don’t Correct People In Front Of The Room

Tip #111: Never Pretend You Know If You Don’t!

Tip #112: Stress The Positive

Tip #113: Be Honest About Costs As Well As Benefits

Tip #114: Don’t Hedge Too Much

Tip #115: Be Clear About The Measure You Are Discussing

Tip #116: Don’t Ask Which Findings Are Important

Tip #117: Tie Facts To Impacts

Tip #118: Provide Specific Recommendations For Action

Tip #119: Close With A “Wow” Tied To The Larger Context           

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