Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Sorry, this item is currently unavailable.
A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. Stores have to deliver their merchandise in a competitive, imaginative and distinctive style, and never more so than now, when consumers have less to spend. The challenge is not only to grab customers attention and encourage them to shop, but to promote a stores brand and keep shoppers informed of fashion trends. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs of stores in Belgium, Spain, Italy and Hong Kong as well as London and New York demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit the key shopping seasons and encourage the buying of gifts, while following Trends, in fashion, food or homewares, and translating them quickly into a window display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools for delivering a message or inform the customer, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow an audience of passers-by. Quirky Windows allow the merchandiser to realise their wildest ideas, with spectacular results.
Tony Morgan is head of Visual Merchandising at the Fashion Retail Academy and also teaches at the London College of Fashion. He worked as Creative Manager at Selfridges, London for 18 years, where he travelled the world examining their different store concepts. He is the author of Visual Merchandising: Window and in-store displays for retail.