9781594485381

Where Good Ideas Come From

  • ISBN 13:

    9781594485381

  • ISBN 10:

    1594485380

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 10/04/2011
  • Publisher: Riverhead Trade

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A "dynamic" ( Los Angeles Times) new understanding of one of life's key questions-from the New York Timesbestselling author. This sweeping study of the history of innovation breaks out the seven patterns of innovation like "the slow hunch" and "serendipity." It debunks the myth of the lone genius and presents the real-world dynamics and context that enable innovation. Johnson shows how understanding the roots of innovation can lead to our own creative breakthroughs.

Author Biography

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Table of Contents

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