Visual Merchandising
Visual Merchandising
- ISBN 13:
9781780676876
- ISBN 10:
1780676875
- Edition: 3rd
- Format: Paperback
- Copyright: 02/16/2016
- Publisher: HACHETTE
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Summary
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.