Visual Communication Insights and Strategies

Visual Communication Insights and Strategies
- ISBN 13:
9781119226475
- ISBN 10:
1119226473
- Edition: 1st
- Format: Paperback
- Copyright: 07/07/2021
- Publisher: Wiley-Blackwell
List Price $70.34 Save
TERM | PRICE | DUE |
---|---|---|
Free Shipping Both Ways
Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date
List Price $70.34 Save $0.70
Usually Ships in 3-4 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
- Reveals how to analyze visual imagery
- Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
- Combines research, theory, and professional practice of visual communication
Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.