Bernice M. Chao is an award-winning creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the United States, Bernice is helping shape the AAPI community as the co-founder of the non-profit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and is a regular speaker for Asian American advocacy, women in advertising, and personal branding. Bernice has been featured in Forbes, ADWEEK, SXSW, and has hosted 9 sold-out TEDx events. Bernice lives with her husband and two children in Los Angeles, California.

Jessalin Lam is the co-founder of Asians in Advertising, a global non-profit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures. Jessalin lives with her husband and daughter in Monroe, New York.

Introduction 1

Part I Improving Yourself 9

Chapter 1 Finding Your Own Voice 11

Chapter 2 Knowing Your Worth 33

Chapter 3 Building Your Personal Brand 47

Chapter 4 Creating Your Own Career Path 63

Chapter 5 Finding Your Optimal Work-Life Balance 77

Chapter 6 Prioritizing Your Mental Health 93

Part II Working with Others 109

Chapter 7 Addressing Microaggressions 111

Chapter 8 Maximizing the Power of Networking 127

Chapter 9 Becoming an Effective Leader and Manager 145

Chapter 10 Optimizing the Magic of Mentorship 159

Part III Redefining the Future of the Workplace 171

Chapter 11 Leveraging Allyship 173

Chapter 12 Integrating Diversity, Equity, and Inclusion into Learning and Development 187

Conclusion 199

Notes 203

Index 213

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