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User Experience Design A Practical Playbook to Fuel Business Growth

9781119829201

User Experience Design A Practical Playbook to Fuel Business Growth

  • ISBN 13:

    9781119829201

  • ISBN 10:

    1119829208

  • Edition: 1st
  • Format: Paperback
  • Copyright: 05/10/2022
  • Publisher: Wiley

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Summary

Igniting business growth through UX 

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.  

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.  

You’ll discover:

  • Why putting users at the center of strategy leads to an almost unfair competitive advantage 
  • Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable 
  • Common shortfalls that prevent organizations from reaping the value of experience design   
  • 27 proven “plays” from the UXReactor playbook to put concepts into practice 
  • Game planning examples to execute at different levels of an organization 

A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. 

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