Understanding Media in the Digital Age
Understanding Media in the Digital Age
- ISBN 13:
9780205595822
- ISBN 10:
0205595820
- Edition: 1st
- Format: Paperback
- Copyright: 09/02/2009
- Publisher: Pearson
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Summary
Written by two of the fieldrs"s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Ageshows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.