9780324282467

Understanding Business Strategy Concepts and Cases (with InfoTrac)

  • ISBN 13:

    9780324282467

  • ISBN 10:

    032428246X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 07/28/2005
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

To build their business and outperform competitors, firms need a solid blueprint or strategy. But they also need something more-they need to act quickly and decisively. Understanding Business Strategy builds the conceptual foundation for combining strategy with action. This book's concise treatment of strategic management provides you with the knowledge and tools needed to help firms achieve a competitive advantage that leads to superior performance. Book jacket.

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