Social media marketing expert and strategist Kim Walsh-Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with their target audience, and ultimately drive sales.

Walsh-Phillips shares a measurable, profitable, and easy-to-use direct-response game plan that will help make the most of this hot and trending social media platform.

• Contributions from marketing professionals with strong promotional platforms, media and audiences
• Provides social media and branding how-to relative to small businesses without expectation of large budgets or staff