Typography Essentials 100 Design Principles for Working with Type
Typography Essentials 100 Design Principles for Working with Type
- ISBN 13:
9781592537402
- ISBN 10:
1592537405
- Edition: Reprint
- Format: Paperback
- Copyright: 09/01/2011
- Publisher: Rockport Publishers
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Summary
Typography Essentialsis a practical, hands-on resource to distill, organize, and compartmentalize-but not to oversimplify-the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role. A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.