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9780137128167

The Truth About Creating Brands People Love

  • ISBN 13:

    9780137128167

  • ISBN 10:

    0137128169

  • Edition: 1st
  • Format: Paperback
  • Copyright: 10/10/2008
  • Publisher: FT Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.- Easy to read, up-to-date, and practical: distils the entire field of brand management into what you need to succeed!

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