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Harald Bathelt, Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Department of Political Science and Department of Geography & Program in Planning, University of Toronto; Department of Urban and Regional Economy, East China Normal University, Shanghai,Francesca Golfetto, Full Professor; Director, Marketing Department, Bocconi University; Trade Shows Observatory, CERMES, Bocconi Univeristy,Diego Rinallo, Associate Professor; Associated Researcher; Affiliated Member, Kedge Business School, Marseille; CERGAM, Centre d'Etudes et de Recherche en Gestion d'AixMarseille;CERMES, Center for Research on Markets and Services, Bocconi University
Harald Bathelt is Professor in the Department of Political Science at the University of Toronto, Canada, where he holds the Canada Research Chair in Innovation and Governance. Since 2007, he has also been affiliated with the University's Department of Geography and Program in Planning. He received both his Ph.D. and Habilitation at the University of Giessen, Germany. He presently holds the Zijiang Visiting Chair at East China Normal University in Shanghai, China. His research interests are in the areas of economic geography, political economy, and methodology. In addition to books on North American high-technology industries (1991) and the German chemical industry (1997), he has published a textbook on economic geography (2003) and a monograph on the relational economy (2011, both jointly with Johannes Gluckler).
Francesca Golfetto is Professor of Business Management and Marketing at Bocconi University, Milan Italy. She has taught at the Universities of Venice and Turin, and was visiting professor at Oxford University, Said Business School. She is Director of MiMeC (Master in Marketing and Communication) and has been Co-director of Bocconi University's CERMES (Center for Research on Markets and Industry). She has founded CERMES' Trade Fair Observatory, which has become the leading European research institution devoted to the trade show industry. She is consultant in Business Strategy and Marketing, and has also been a member of the advisory board of leading Italian companies and consultant for various trade show organisers and exhibitions centres. She has published various books on topics as European manufacturing industry, firm competition and strategy, marketing communication and trade shows.
Diego Rinallo is Associate Professor of Marketing at Kedge Business School, Marseille, and Associate Researcher at CERGAM, Centre d'Etudes et de Recherche en Gestion d'Aix Marseille. He was visiting scholar at the University of Wisconsin-Madison and the Schulich School of Business, Toronto. He is an affiliated member of CERMES Bocconi's Business Communication & Events Lab (formerly Trade Fair Observatory), where he conducted several applied research studies in the context of the trade show industry. His academic research, focused on trade shows, marketing communications and consumer culture, was published in Journal of Marketing, Economic Geography, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and Journal of Business and Industrial Marketing. He is the author of Event Marketing (Egea, 2011), and the editor of Consumption and Spirituality (Routledge, 2012).
Table of Contents
1. Introduction PART I. TOWARD A KNOWLEDGE-BASED UNDERSTANDING OF TRADE SHOWS 2. Functions of Trade Shows: A Historical Perspective 3. Temporary Markets and Temporary Clusters 4. A Knowledge-based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers 5. Trade Show Specialization and Territorial Specialization PART II. TRADE SHOW DYNAMICS IN GEOGRAPHICAL CONTEXT 6. Trade Show Dynamics in Mature Markets 1: Europe 7. Trade Show Dynamics in Mature Markets 2: North America 8. Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region PART III. Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type 9. Different Knowledge Practices in Hub Shows: The Cases of Lighting Versus Meat Processing Technology 10. Cyclical Meetings or Field Reproduction? Different Knowledge Practices at International Lighting Shows 11. Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics 12. The Impact of Trade Show Organisers on Industry Innovation: 'Concertation' Processes in Fashion 13. Territorial Specialisation and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies 14. Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry PART IV. THEORY, POLICY, AND MANAGEMENT IMPLICATIONS 15. Implications of a Knowledge-Based Understanding of Trade Shows