Destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a variety of choices of available destinations; from the supply side, destination marketing organizations at different levels are trying their best to compete for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on themes and objectives including the concept, definition, scope and structure of destination marketing and management, consumer decision making, product distribution, competitiveness and sustainability, and safety, disaster and crisis management.