Strategy Plain and Simple’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy,  simplifying it for anyone wanting to guide their business to success.

He sets out a plain, simple, 3-step process:

·    Understand your market – how to forecast demand and supply.

·    Gain competitive advantage – how to target the strategic gap and bridge it.

·    Managing business risk – how to balance risk and opportunity.

Read it in 60 minutes, follow the three steps and transform your business prospects.

“This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a lean, mean profit machine.”

Brian Tracy, success guru, speaker and author of Now Build a Better Business!

“A concise and compelling insight into strategy development, one of the key success factors in every business, large or small.”

Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP

"Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey"

David Williamson, Managing Partner, Nova Capital Management

"Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!"

Stephen Lawrence, CEO, Protocol Education

"Strategy in a nutshell, tailor-made for the small businessperson"

James Pitt, Partner, Lexington Partners

"A must-read for the small businessperson"

Grahame Hughes, founding director, Haven Power

“Short and sweet – this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow"

Andrew Ferguson, Managing Director, Baird Capital

At last! A book on business strategy I can read!"

Fidelis Fernandez, small businessman

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.

• 1 Understanding the market
• Forecasting market demand
• Assessing industry competition
• 2 Creating competitive advantage
• Tracking your competitive position
• Targeting the strategic gap
• Bridging the gap: business strategy
• Bridging the gap: corporate strategy
• 3 Managing risk
• Assessing the balance of risk and opportunity
• Containing risk
• Conclusion
• The Strategy Pyramid
• Cracking the jargon