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The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.
Dr. Kolassa is chairman and managing partner of Medical Marketing Economics, LLC (MME), which provides strategic guidance in the development of pricing, competitive strategies, and market research for the global pharmaceutical industry. He is also an adjunct professor of pharmaceutical marketing at the University of Mississippi and at the University of the Sciences in Philadelphia. He is the former editor of the Journal of Pharmaceutical Marketing Management, coauthor of Pharmaceutical Marketing, and author of Elements of Pharmaceutical Pricing, and has held several positions in academia and the pharmaceutical industry.
Table of Contents
About the Contributors
Why Is Pharmaceutical Pricing Different?
Basic Pricing Principles
Pricing Flow and Terminology
The Role of Value in the Pricing of Pharmaceuticals
The Role of Price in Medical Decision Making
Patient and Disease Characteristics
The Role of Reimbursement in Pricing
Public Relations and Policy
Company Needs and Abilities
Pharmaceutical Pricing Research
Managing the Pricing Function
The Process for New Product Pricing
Pharmaceutical Contracting Basics
International Pharmaceutical Pricing
The Future of Pharmaceutical Pricing
Table of Contents provided by Ingram. All Rights Reserved.